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Image courtesy of ‘While you weren’t listening’

My daughter is obsessed with quantity: “How long? 5 minutes? Oh, that’s such a long time.”

“How many days until I go back to school? 2 days? That’s such a long time.”

My favorite:

Me: “You can only have one.” Daughter: “But I want 2, 3, 4, 5, 6, 19!”

She’s not much different than the rest of us. If you can’t quantify it, it doesn’t exist. We get trained early on focusing on grades, sizes, personal records – give me any quantity, people will flock to it. And so they do, at their own peril. Just ask the math wizards on Wall Street who almost brought the economy to its knees with their models, derivatives and CDO’s.

Data linked with analysis doesn’t tell you the truth. It provides an assumption of the truth. Nothing more. Any Black Swan will destroy this assumption in an instant.

We see this pervasiveness and blind belief in data everywhere: Employees are resources that need to be utilized. Brands consider people targets that need to be tracked and hunted down by more and more ads.

It’s time to grow up, my daughter will one day, and learn that quality is often more important than quantity. You can’t compare 5 minutes at the dentist with a 5 minute hug of your loved one. Employees have non-quantitative strengths that are not measurable. We just know they have them. Just like products and services have non-quantitative strengths that transforms a product from a commodity into an object of desire.

Sales people are often measured by the quantity of their calls, not the quality of their interactions. Customer Service agents are being judged by the number of calls they handled, not the value they provided to customers. The list is endless.

Sure, we need to constantly improve our data sets and optimize them. But, the altar of data is not worth praying at. Leaving non-quantitative factors out is a road to nowhere. Integrating measurement into a more holistic, dare I say, human perspective should be the goal. Let’s use data and technology as a tool to better understand, innovate and change the world. Time to grow up. Who wants to be stuck in the “2,3,4,5,6,19″ rut forever?

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Another year, another attempt to blow up innocent people . Years ago it was the shoebomber, now it’s the undie bomber. Tomorrow it might be the armpit bomber or the denture bomber, how about the stomach bomber?

And what is the answer? Let’s take our shoes off, let’s focus on the lists with 500k+ possible suspects and, most importantly, let’s deploy more technology: Body Scanners are the new black even though some people have doubts this new technology even works as promised.

While Dennis Howlett focuses on the combination of internal conflicts and gaps in processes designed to red flag individuals that contributed to failure, I would like to focus on the human factor.

Eons ago, I worked as a Station Manager for United Airlines in London. Right after the Lockerbie disaster, we were tasked to implement profiling into our check-in processes. I was tasked to integrate an Israeli mindset (ICTS, an Israeli company, responsible for the security of all United flights from LHR) with the mindset of US travelers in the early 90’s. What I liked about ICTS was that they didn’t rely on technology when checking passengers/cargo. They relied on the human factor. Unfortunately, I can’t disclose any of their suspicious signs but all of them made sense. Don’t you think it’s bizarre that Umar Farouk Abdul Mutallab flew to Detroit without any luggage? What is he going to wear in -20 degree weather? Who pays expensive tickets in cash anymore? If so, why? See, the real story behind good security is to integrate the human factor:

If a story doesn’t make sense, let’s try to make sense out of that story. Or search the passenger thoroughly. During my work at United, I encountered thousands and thousands of passengers. Some displayed many suspicious signs. Some only one. It didn’t make a difference. 99% of the signs we could resolve within a minute. The rest we focused on. And, if not resolvable, we searched them. And, I’m talking about real search. Yes, we would have even found a syringe taped to underwear.

Why is that?

Because we didn’t focus on technology and try to start an arms race with people that dedicate their lives killing innocent passengers. We focused on people. We focused on how people would feel and act when they are trying to kill 200 fellow passengers. They are nervous. They display signs. They are different. And we adjusted our model each and every day. We made sure employees get to do different tasks each 15 minutes because they tend to burn out and become less ware of suspicious signs. By discussing individual cases with employees and making daily judgements if we made the right decisions. And adjustments how to deal with tomorrow’s threat. Technology was just an after-thought. Shouldn’t it be always that way?