Partner

Bill has over 25 years of experience and progressive responsibility within the marketing research, online advertising, and information industries, including 16 years at A.C. Nielsen. Aware of the web’s emergence as a viable new medium, Bill joined I/PRO in 1996, the web’s first website traffic verification service. As one of the company’s original architects, he built, managed, and developed I/PRO’s Account Management and Sales organizations, eventually being appointed President until 2004 when the company changed ownership. Shortly after, Bill joined TACODA to launch their West Coast Operation and spent 4 years building the TACODA Audience Networks which was acquired by AOL in October of 2007. Most recently, Bill served as SVP of Publisher Services for Asterpix, a Silicon Valley technology start-up where he was hired as the first media veteran to bring online media expertise to their organization.

Bill and his family of four are based in the San Francisco Bay Area where he enjoys improvisational music, hiking, and skiing with an overall love for the great outdoors.