We’ve all seen these images before. Advertising is about making things look desirable. However, there comes a point where reality and desire diverge, and the ad industry is really bad in recognizing that point.
That’s when we enter the world of “Butt Pad” advertising.
Apparently, there are people out there who want a shapely behind. The enhancement industry is extremely happy to offer people devices that lift, pad and shape the derriere. Here’s the problem: Once you leave the club/bar/part, the pad has to be removed. Suddenly, reality sets in and you’re stuck with what nature has blessed you with.
The majority of ads are guilty of this behavior.
They get you excited. They get you going. They make you want to take the next step by stimulating your imagination. At one point, they have to reveal the product: It’s perfectly acceptable. It’s fine.
But it’s nowhere near the hype represented in the full glory of the heavily padded presentation.
Shouldn’t we be happy with what we actually have?
Advertising is not in the business to lie to sell a product.
Good advertising communicates the truth of a product in the best possible light. It’s like going on a date: As an introvert, I wouldn’t try to be an extrovert. However, as a mediocre dresser, I would put my best food forward. Padded ads express shame in the core offering. They might give you short-term advantages, look good in the limelight, but in the end brand are eroding long-term customer faith in brand, favoring a cheap sale.
My question is, when will we start being happy with what we actually have? Advertising shouldn’t need to lie to sell a product. The best ads represent the truth of a product in the best possible light. But padded ads only express shame in the core offering. They may look good in a skirt and top, but you are eroding long term customer faith in you, in favor of a cheap sale.
What to do?
If you’re not comfortable in your skin, you have bigger problems than the shape of your derriere. If you’re not proud of your product, you have bigger problems than just your advertising strategy.
Explore and determine what you love about yourself and build a wardrobe of communication points around that. Be proud of who you are. Hold your head high. Be proud. Most importantly, deliver on your strengths rather than hiding your perceived weakness behind a fake reality show you can never live up to.