I recommended blogging to a corporate client 5 years ago and he just looked at me and said “I don’t know anyone who reads blogs.” Nowadays, he blogs religiously each and every day.
I recommended tweeting to a client 3 years ago and encountered blank stares. Client has now more than 100,000 engaged followers.
I could rationalize these case studies as wins. But, they are not. They came around to blogging and tweeting not because of me. I recommended the right thing but I didn’t convince them. I didn’t have the right arguments. Stats. My pitch wasn’t good enough. Whatever.
There’s a difference between understanding what has to be done and convincing others. I knew what had to be done. But I lacked in my abilities to convince them. Don’t blame your clients when they don’t follow your advice. Blame yourself.