“When we are narcissistic, we are not on solid ground (earth) or thinking clearly (air) or cought up in passion (fire). Somehow if we follow the myth, we are dreamlike, fluid, not clearly formed, more immersed in a stream of fantasy than secure in a firm identity.” – Thomas Moore
Mediocre brands love to talk about themselves. Just like the dull dinner companion or date that can only talk about him or herself. It’s hard to escape a dinner date, it’s easy to escape mediocre brands. I just tune them out, throw their stuff in the garbage, don’t even see them.
Great brands talk about what they believe in. What they are passionate about. What they love. They take a stand and tell you what they’re standing against. Sharing with the world what your really believe in is inspiring. Sharing a passion with the world makes people want to connect with a brand. It’s so much easier to connect with people when you share your real identity with the world.
What is your brand passionate about?