A new take on Germany

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WSJ’s Jason Gay published a brilliant column yesterday (see below), titled “It’s ok to root for Germany.” In some ways, it reflects my own emotions as a born German. I never rooted for the West-German team growing up. Other teams, like Brazil, played more entertaining football, my country seemed so messed up with the Wall and the discovery of our horrendous past. When you find out as a teenager what happened between 1933-1945, you look at pictures of your grandparents differently: “What did they know and do?”

After years of Holocaust educations programs, after the Wall came down, after Germany became a more multi-cultural and open country; suddenly, I started rooting for the team. I still don’t care to sing the national anthem and find it odd when Americans put their hand over their heart or my kid pledges allegiance to the flag. We used to boo the German anthem. I still don’t understand how people can be proud to be from a nation. I was never proud to be a German. Should I be proud to be white?

But I’m proud of the journey Germany has taken. From a country where darkness was visible to a nation that’s headed in the right direction.

Until 1952, the German anthem began: “Germany, Germany above everything. Above everything in the world.” Since then, the words were changed to: “Unity and justice and freedom for the German fatherland.” Amen.

A very strange thing happened the past two weeks as I traipsed through Poland covering the Euro 2012 soccer tournament.

There I was oohing over the latest Mario Gomez goal for Germany, salivating over the way Mesut Özil quarterbacks the German attack from the middle of the field with grace and calm, and screaming “SCHWEINSTEIGER” inside my head (there is no better name in sports right now) each time the steely midfielder plants for one of his lightning strikes at the goal.

And don’t get me started on the Germans’ dashing, Zen master coach Joachim Löw—the George Clooney of international soccer, only better looking, and seemingly more humble and philosophical.

To understand just how weird a development this is, understand that for Jewish-Americans of a certain age (I’m 42), rooting for Germany isn’t how our fathers, grandfathers and Hebrew School teachers raised us.

Growing up in the 1970s, the wounds of World War II were still raw. I have friends whose parents were Holocaust survivors. They almost never talked about their experiences, but their silent memories hung in their homes. One of my parents’ closest friends spent the war first in the Lodz ghetto in occupied Poland, then survived a concentration camp by lying about his age. His father, mother and brother were killed there. Every so often a local temple would circulate a flier inviting people to come hear another talk from a survivor. “Never forget,” we were told.

For most Americans, the Soviets were the great enemy on the playing fields of international sports during this era. We Jews felt this, too. The Russians hadn’t been very nice to us either, driving so many of our grandparents and greatgrandparents from their villages in Eastern Europe and making it difficult for those still there to practice their religion.

But for young Jewish-Americans, the athletes from what was then democratic West Germany remained a group we met with deep suspicion. Something about the pressed uniforms, the perfect physiques and the trademark efficiency of their performances made them a little scary, even if their political leaders garnered our admiration. Pulling for Willy Brandt and Helmut Kohl was fine. Rooting for Karl-Heinz Rummenigge wasn’t.

And yet, 30 years later, here I am feeling downright giddy at the prospect of the Germans winning their first European title since the 1990s. They play Italy in the semifinals Thursday.

For starters, they are a wonder to watch. While Spain’s “tiki-taka” triangular passing style remains the game’s intellectual apotheosis, the Germans are nothing short of thrilling, combining creative passing with lightning speed and astounding athleticism. If the essence of quality soccer is the “one-two,” the equivalent of basketball’s give-and-go, the Germans have become the masters of the one-two-three-four-and-five.

Midfielder Bastian Schweinsteiger (say it loud! With your best German accent!) wins the ball with a perfect slide tackle. He feeds Özil in the midfield, who passes to a cutting Sami Khedira, who touches it to Jerome Boateng overlapping on the wing, who sends a cross in to Gomez, who heads the ball to Lukas Podolski, who volleys into the net.

No team can deliver the ball from their own end to the back of the opponent’s net so often with the speed of the Germans.

It wasn’t always this way. For years, the Nationalmannschaft, as the team is known, was a pillar of organization and fairly boring soccer played by a homogenous group.

Now the Germans feature a lineup that includes Özil, who is Turkish; Boateng, whose father is Ghanaian; Gomez, who is of Spanish descent; Podolski, who was born in Poland, and Miroslav Klose, who is half-Polish.

Since 2006, this diverse group has been molded together by Löw, the subject of my embarrassing man-crush. Wearing his dapper tailored slacks and open-collared shirts, he celebrates goals with the joy of a child, his hair flopping over his forehead.

Then, just when the Germans appear they are becoming a too predictable and efficient machine, Löw sends out a lineup for the quarterfinal against Greece with three of his stars—Gomez, Podolski and Thomas Muller—on the bench. “We needed to be unpredictable,” he explained. “It’s OK to be cheeky.”

Löw somehow manages to come off more as a supportive parent than a cocky national coach declaring superiority. “I thought we were wonderful tonight,” he said after the win Friday over Greece. He appears the antithesis of all those top college and professional coaches in the U.S. who seem to use their jobs as a means to building a personal brand and gaining $100,000 appearance fees to motivate corporate sales forces.

And yet, there is a part of me that is stricken with guilt about this. Somewhere Tevye from “Fiddler on the Roof” is telling me some traditions must not change. After all, a major part of international soccer—especially European soccer—is the bizarre way it brings up the old geopolitical rivalries from the middle of the 20th century. That can be scary, too, as when Russian fans unfurled the massive banner of a warrior against words “This Is Russia” before the match against Poland earlier in the tournament.

With that in mind, I shared my guilt-ridden admiration for the Germans with my father, who knows nothing about soccer but a lot about history. To my surprise, he said he felt this generation of Germans has earned our forgiveness, and even our support in sports. They had decided to build an education center and monument about the Holocaust on some of the most expensive land in Berlin. That was the turning point for him.

In other words, make room on the German bandwagon. I want a seat.

Sort of.

Do or die

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Clark Kokich, Chairman of Razorfish, speaks with Brian Morrissey, Editor in Chief at Digiday, at the Digiday Agency Summit.

Clark just released an interesting combination of book and app, aptly titled: “Do or die.” (The promotional video of his work is posted below.)

As Clark Kokich describes it, advertising’s past was about communicating emotions to change the minds of prospective customers. The future of advertising is about doing something that helps people, that matters to customers. Agencies used to be about changing perception, in the future they need to change reality.

He explains that agencies are struggling right now because they know in 5-10 years there will be a model for the future of agencies. Unfortunately, we don’t yet what the model will be.  That’s why everybody is muddling along, trying to figure it out.

My favorite quote: “You can’t apply the past formulas to a new problem.” So true.

Stop with the excuses!

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When my father died a few years back, I spent a long time reliving the past. Many days were spent re-imagining my past. See, I didn’t speak to my father for 15 years. I had opportunities to do so, I knew his phone number, his address, I even stood in front of my old home in Germany 10 years ago but I couldn’t bring myself to ring the bell. I was imagining a past where I rang the bell, picked up the phone and dialed.

When I stopped imagining a different past, I moved on to rationalizing, explaining and finding excuses why I never did what I should have done. You know “My childhood” or “He was supposed to take the first step”. I tried to externalize what was going on, and make it about this or that, as if somehow I hadn’t made the decisions all along.

What is past is prologue – William Shakespeare

We do our best. Until we know better. Focusing on what we should have done, doesn’t change the past.

I write about failures, innovation and taking risks a lot. I know it’s the right thing to do. I know this is the only way to survive in this hyper-competitive world. Still, my heart is not always in it. It’s so much more comfortable not to grow. Actually, I want to grow. But I just want the end product, not going through the process. It leaves me in uncomfortable situations, makes me feel less at home in my skin. I do have to accept that I know nothing while knowing so much and then start all over again, learning, figuring things out, trying new paths, falling down, getting up and experience those new skills to become part of my natural self.

The real challenge is to live with uncertainty. We want to know that if we’re trying something new, it’ll actually work. We know the past. We study the past. We know everything about it, what went wrong. What went right. We can’t study the future. The future is about the unknown. We don’t know if we try something, we’ll be good at it. We might suck. Or become the best in the world. No guarantees, no guidebook, no maps. Maybe we just fail in new ways. Who the hell wants to fail again? My ego might get hurt. People might look down on me. Consider me a failure.

I like the dreams of the future better than the history of the past – Thomas Jefferson

We’re living in uncomfortable times. Everything around us screams “change”. Every sign tells us doing business the way it was done the last few decades doesn’t work anymore. The whole culture pokes and tells us to start doing unknown stuff. Still, we tend to think “What if it doesn’t work out, why not stick with what we already know? It doesn’t work that well anymore but it’s doing okay.”

We love to stay in the place we know. It’s so much easier to keep doing the thing we know to do. We are good at rationalizing these choices. That’s why we find all sorts of excuses: “Let’s not be the first to do it. Let others make mistakes first and we learn from them, just to do it better.” There are some good arguments there, no doubt. In the end, these excuses are just there to mask the fear of change. Fear of the unknown. Fear to face discomfort.

Discovering new ways and new opportunities is risky. We need to put down the comfort food, throw away the pillows, the padding. We need to suck it up. Start the hard work of learning new skills, experimenting with new things. We don’t know if we will succeed. There are no guarantees. Waiting, holding out will not change the present. You know what choices you have to make. Gather the courage and do it now.

Why friction is important

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There is an alarming trend to remove friction from everything we do. We’re constantly trying to make things easier,faster and so simple that we don’t even have to think anymore. Friction provides barriers towards doing things:

- Forcing me to register for a site before I can  push the purchase button. (That’s why people love Social Log-In.)

- Asking people to click on an ad to get the desired information. (That’s why people love to find all the content inside the banner.)

- Pushing me to to finalize the purchase in the store.

In the digital world, friction means your product is dead. Any barrier will lead me to delete your app, abandon the cart, move on. An armada of engineers, designers and UI/UX practitioners work day and night in Silicon Valley to eliminate friction.

Facebook wants us to share anything we do without us doing anything.

Retailers want us to pay with our phone, no credit cards required.

When there’s no friction in the world, there’s no free will.

You don’t have to make decisions, the app does it for you. You don’t decide what to share, Facebook does that for you. You don’t decide to look for a movie outside of your comfort zone, the Netflix algorithm recommends a movie for you. At one point, the world won’t need our decisions anymore. What happens  when we lose the capacity to make decisions and live in a recommendation world?

We’re building our own broadcast stations on the digital channels. We’re following people that are like us, think like us and agree with us. Where are the debates happening? No wonder there’s gridlock in Washington, we don’t even listen to the other side anymore.

Friction is at the heart of change.

We should not try to eliminate friction from our lives. If everything we do in life is easy, life becomes tedious. Arguments are a form of friction. Debate is a form of friction.

Show me a frictionless marriage and I see a dead marriage.

Show me a frictionless society and I see a dead society.

We should remove unnecessary barriers, absolutely.

But we need to continue to have friction in our lives to move ahead, tackle new problems and make this world an even better place.

12 big ideas for 2012

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One of the good and insightful guys in the business,  Brian Reich, has written an important book, Shift and Reset, which is a MUST READ for anyone who wants to lead/manage an organization in this hyper-connected age.
The slides above should give you an idea what his book has to offer and why you should consider buying the book.
Don’t expect a neat list for things you should do, a plan you can just follow along. Rather, expect conversation starters and ideas how to get real change started.
We don’t need other people telling us what will happen in 2012 or provide you with another forgettable checklist. We need you to be the change.