The world is filled with advice how to seduce people. How to seduce to find a partner, seduce people to buy your stuff, seduce them to like you. Magazines are filled with advice, book shelves littered with publications that will give you that one advice that will change your life forever.
Marketers should be the masters of seduction. That’s their main objective. The one lesson about seduction you learn very early (mostly as a teenager): It only works when the other person is open to your seduction, ready for your “pitch” and willing to contribute on some level.
It is impossible to seduce a girl when she’s deeply in love with somebody else. It is impossible to seduce a conservative person with your progressive fantasy. You can’t seduce an avid non-smoker in trying our your cigarettes. You need to find the right people who are open to your seduction.
Some people were seduced by Obama. Many ignored him. Or hated him. It had nothing to do with his message, or his person. They just weren’t ready to open themselves up to his message. Just like the Windows phone will never be a big hit with Apple fanboys. Or Hyundai with drivers who admire German engineering.
Makes me wonder…
Why do marketers continue to treat everyone the same, please everyone, be admired by everyone, find the key to everyone’s heart?